CK | Carrie Kennedy

HARLEY-DAVIDSON 105TH ANNIVERSARY CELEBRATION

Producer,
Harley-Davidson Motor Company
  • 4 DAYS
  • 4 VENUES
  • 40,000 BIKES

For the world's most well-respected motorcycle brand, Carrie produced a four-day music festival at the company's home. The festival included dozens of cross-country rides, a parade, and four major festival sites featuring exhibits, food vendors, and continuous programming. Her primary focus was on the key H-D Museum site and the parade.

Since the Museum had just opened, it was an untested festival site. But the event went over flawlessly (except for a little motorcycle grease here and there).

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